When it comes to marketing your business, there are a few things to keep in mind. If you are part of the very small percentage of business owners that make enough money to advertise, you may be tempted to go all out and sponsor a NASCAR race or buy a billboard in Times Square. While both of these methods can work, they are both very expensive.
The Digital Age has completely changed the way we interact with the world, and now it is impossible to live without it. In this age, people are no longer constrained to the physical world, but are now able to communicate with people from around the globe with a simple click of a button.
Advertisers are always looking for new ways to promote their brands, and the Internet has opened up a vast avenue for this. There are a lot of digital mediums in which businesses can advertise. Some of these digital mediums include:
The era of offline advertising for all types of businesses is over. Currently, there are only two cases where offline advertising is justified:
- Banners and signs with the company name on the company premises or in the immediate vicinity (shop/office/hotel/service station etc.).
- When ads are made by large corporations like Walmart, McDonald’s, Coca-Cola, etc., they are not the only ones.
As for the others, their effectiveness is many times to dozens of times greater when posted online than offline. For example, it costs about $57 to reach 1,000 people with direct mail, $28 on TV and only $2.50 with social media posts.
So what are the best channels for online advertising? Let’s go from highest to lowest yield.
It is often called SEO (Search Engine Optimization). To achieve this, you need to work carefully on the content of your website and ensure that it is optimal from an SEO point of view in several ways: Inclusion of the right keywords and phrases, technical optimization, loading speed and interesting content for your audience. It can then reach the top of the search results and end up on the first or second page (the two most popular, since users usually don’t go beyond that page). This organic route is almost free because you don’t pay to appear in the first results.
Paid advertising on search engines
You can’t optimize SEO properly, but you don’t want to lose an important channel of visitors for your website? Then your choice is the paid search results. You pay money to Google to appear in the top results when people type in certain keywords in a Google search. The payment method means that your positions are lost as soon as you stop paying.
There are several possibilities. Promotional posts – when a popular blogger writes about your brand or product and adds images/videos to the text. Sponsored links – when a link to your product appears in search results on social media.
The popularity of YouTube has spawned a new word: Vlogs (a combination of video + blogs = video blogs). YouTube is the most popular video advertising platform in the world (with the most traffic), and video ads are already the best way to get your message across to billions of people. Video ads are viewed/viewed/liked more often than image/text ads and have a higher response rate. Moreover, you can show the promotional videos in different ways to increase the flexibility of the result.
There are billions of websites in the world, and many of them have places to display ads on their pages. Most modern websites are designed specifically for these locations. You can use them to display banners, embedded ads, text ads, links, videos and images. Some websites are so popular that they are an ideal place to serve ads to visitors. The more popular the site, the higher the cost to advertise on that site.
This is an embedded video/audio/image/text that is so relevant and so similar to the surrounding content that it is difficult, if not impossible, to recognize it as an ad. We draw attention to this form of advertising simply because it is interesting in its own right, when in fact it could be part of any of the channels mentioned above. It is in fact a very effective form of advertising, which we have placed at the end of the list so as not to lose sight of it, but it is not in itself an advertising platform.
As an epilogue The benefits of online trading
When you run ads offline, you have no way of knowing who will see them, if anyone will see them. By publishing it online, you can show it directly to real people, taking into account their age, preferences, visit and purchase history, and geolocation, making online advertising platforms not only inexpensive, but also highly effective.You may have heard of online advertising, but did you know what you can do to take advantage of this increasingly popular advertising avenue? Today, there are a variety of online platforms for you to choose from, but which one should you use to advertise your business online? Here are a few tips to help you get started advertising on the internet.. Read more about online advertising methods and let us know what you think.
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